In an industry dominated by volatility and hype, CoinW’s Strategic Partnerships Director Monika Mlodzianowska reveals why community-building isn’t just a department—it’s the heartbeat of their global exchange. From bridging cultural gaps in Web3 to decoding the 'secret sauce' behind CoinW’s hyperlocal strategies, this interview unpacks how trust is engineered in crypto’s borderless landscape. Spoiler: It involves less corporate jargon and more meme fluency.